How to create and optimize advertisement on Facebook

Radu Stoia, Co-Founder, Ireland

13 July 2016

This will be a small guide on how to create and optimized your Facebook Ads

As I started a Digital Marketing blog as well, I said it is time to actually create a post related to Digital Marketing not only Google Apps for Work.

So here it is a small guide on how to create and think your Facebook Ads.

Are you targeting the right people? Are your image dimensions to scale? Are you running the right type of ad? This are just a couple of questions that you will ask yourself during the creation of the add, so you better go in prepared.

First of all you will need to decide what is the ad purpose,

– Acquiring new customers
– Persuading prospects
– Enticing past clients

The next step would be to choose which tool will you use to create the ads on Facebook,  Ads Manager or the Power Editor. Before you decide which one is the best tool for you, you’ll want to consider both your company size and the number of ads you plan to run in the same time.

For more info on how to create an ad using the Ads Manager, check out this step-by-step article from Hubspot. - Digital Marketing in Cork

For more on how to create an ad using the Power Editor, check out this step-by-step article from Kissmetrics.

When it comes to social media advertising, some marketers will find that the bigger the target audience, the harder ROI falls. This is particularly true of campaigns that are focused on objectives like video views and conversions not social engagements or general awareness. I hope you enjoyed this Guide on how to create and optimize your Facebook ads, that you can use to avoid wasting precious budget dollars.

Here are some published success stories, Real businesses. Real results. Success Stories

How was your experience with Facebook Ads? Let us know in the comments section below.

Radu Stoia >
  • Google Apps for Work 95%
  • Inbound Marketing 80%
  • SEO & SEM 75%
  • Social Media Management 88%
  • WordPress Dev 85%

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