Digital Marketing

How do I promote my new Website or Blog

Radu Stoia, Co-Founder, Ireland

18 August 2016

The most important thing to remember is that you are at the very start of a journey. All blogs and websites including blogs that are very popular now, all started with no visitors and took a while (i.e. at the very least, several months) to build up.

The key is to keep publishing new and quality content, and let it just build up over time. Try to put yourself in the reader’s shoes, what would they like to find/read.

I.e – You have a company that is selling shoes, you can write blog post on how to pair your shoes with the rest of the outfit, or what are the trends. Try not to create content only about your products.

Creating good content is not enough to get traffic you still need to spread the word. For this you can use Social Media accounts, share through Twitter, Facebook, Google+ this are just couple of channels through which to amplify the content on your blog.

Social Media

Keep sharing through Social Media. Don’t just share it once, share it multiple times over time, focusing on different aspects of the post and also timezones.

Your response will naturally be limited while you have so few followers, but focus on building up these followers. You’re creating an asset to support your blog in future.

As your blog grows, you’ll begin to attract inbound links that will help your content rank, and social sharing helps a lot with this.

Repurposing

If you confine your content to just your blog, you’ll reach very few. Instead, repurpose your content and publish on authoritative sites like on Quora (including a blog), Medium, YouTube, SlideShare, Tumblr and elsewhere.

In doing so, you’ll not only be building up positive signals that will help your content rank in search engines, you’ll also be reaching far more people than your blog alone will do.

Build a Email List

Most blog owners regret not starting an email list sooner than they did. There are a lot of free add-ons or services that will help you create opt-ins for your email list.

It would be a good idea to offer something free for the people that subscribe, like a guide on      how to do something related to your product.

As you publish new content, share it with your list, i.e. let them know about the new post, linking to your blog.

It can also help with comments, as people you already have some kind of relationship with are more likely to comment than completely new visitors.

Another important thing would be to track and study the traffic. At the beginning you should use Google Analytics and Google Webmaster [Search Console], this tools will help you understand the visitors and if there is something that you need to change to your website.

If you notice that the visitors are bouncing almost instantly, you will need to revise and plan changes to your website.

Track all changes and see what works better for your visitors.

This is only a really quick summary of an overall strategy to follow.

To recap the main points:

  • Keep constant in publishing new quality content.
  • Focus on providing the best value you can for your intended visitors in your posts
  • It will start very slow, it always does and this should be expected. Don’t worry about traffic – or the lack of it – for at least the first several months. Just set the foundations, and the rest will naturally follow in time.

Hope you enjoyed the read, if you would like to add any other ideas or have any questions please don’t hesitate to use the comments section.

Radu Stoia > TheCodeGene.com
  • Google Apps for Work 95%
  • Inbound Marketing 80%
  • SEO & SEM 75%
  • Social Media Management 88%
  • WordPress Dev 85%

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